SPONSORS
Because our drivers have been carefully selected and will be professionally managed, one if not all of them will make it to stardom.
- Being involved in their development programme will allow continuation and strategic exploitation.
- Racing Drivers can be seen to use the sponsors product or service and therefore be educated and nurtured into brand ambassadors.
- Well managed drivers will be loyal to their sponsors and undertakings can be contracted for multi-year terms.
- Drivers with backing as well as talent can negotiate sponsor benefits with their team such as brand exposure, use of cars, hospitality and access behind the scenes.
Fast Facts on Motorsports
Popularity and Profile
- Motorsport is the second most watched sport on TV across the world, behind football.
- Formula One attracts the biggest audiences of individual sporting series – on average 300 million watch each Grand Prix.
- Motorsport has the widest demographic profile of followers (from children to retirees) 65% male 35% female.
- Motorsport is gaining more female followers than any other Sports .
Sponsorship
- Motorsport has attracted some of the biggest sponsorship deals - ING, Vodafone, Red Bull, Santander etc.
- Sponsors in motorsport are considered to be global, trustworthy, hi-tech and relevant.
- Recall of sponsors in Motorsport is high compared to other Sports.
- Sponsors spend heavily to support motorsport and find that they are getting a return on their investment – globally 32% of racing fans would be more likely to buy a brand that sponsors motorsport.
Sources:
IFM Sports Marketing Surveys Formula One Report 2008
The World Sponsorship Monitor 2008/9
IFM Sports Marketing Surveys Fan study 2008
Exploitation Benefits
- Image and Brand Association.
- Strong PR and media opportunities with all drivers.
- Association with TV Programme/Series.
- Internal communication and motivation opportunities.
- Networking with associated sponsors and partners.
- Driver endorsements and appearances.
- F1 Association at a cost effective level.
- Consumer/client participation through competitions and invitations.
- Hospitality at selected motorsport events.
- Potential long term association with a successful driver(s).
Partners
Viessmann
The Viessmann Group of Companies is one of the leading international manufacturers of heating systems. Founded in
1917, the family company is run by a Managing Board under the chairmanship of Managing Partner Dr. Martin Viessmann.
The Group has approximately EUR 1.6 billion in annual sales and maintains a staff of some 8,900 employees.
Lonkal Consulting Limited
Lonkal Consulting Limited are specialists in investment oversight and governance. They have Clients who rely on Lonkal
to
ensure
their Banking services and Investment Managers maintain their Client’s best interests in all operational areas
of their service.
They have a variety of Clients ranging from small to large corporate clients, local authorities and private clients.
Ocean Independence
OCEAN Independence are world leaders in bespoke super yacht charter, sales, purchase and technical management.
Their international 17 office network provides one of the most comprehensive levels of experience in over 12 languages.
Each one of OCEAN’s brokers and managers are chosen for their varied experience in all aspects of the Super Yacht Industry
to provide honest and detailed advice to their clients. Whether it is sourcing a yacht for race viewing and client entertainment
at the Monaco GP or a bespoke private yacht charter, OCEAN Independence pride themselves in the highest levels of service
Please contact Tim Clark for more details.
tim@ocyachts.com
OCEAN Independence: Global Vision – Local Insight.
www.oceanindependence.com
Trade Centre Wales
Unbeatable Prices, Great Automotive Choice, and Fast Friendly Service - These are the Hallmarks of Trade Centre
Wales Success.
Trade Centre Wales only choose the best value vehicles on the Market. We hand select what we want to sell and we want
to sell a lot! Our Aim is to offer every facility the motorist could ever need, in a way that builds up trust and customer Loyalty.
It is this philosophy that has helped The Trade Centre Wales to sell in excess of 200 used cars per week and dominate
the used car market not only in South Wales but in the UK.
more information
Accelerate Driver Development offers a ‘turnkey’ management service that focuses on all the essential areas required to
produce
a World Champion in Motor Sport. For more information on ADD sponsor opportunities then please contact us on
+44 (0)1625 427683 or email Graeme@racemanagers.com or Graeme@f1.co.uk